● Founding Cohort — Now Enrolling

Your expertise is worth more than a caseload.

Creator Lab is a six-week guided sprint where licensed therapists turn what they already know into published resources, private client tools, and their first sales — on a platform they own a stake in shaping.

Apply for the Founding Cohort See how Creator Lab works

Application required · Licensed mental health professionals · Limited founding spots

Why now

Finding a therapist has changed. Being found hasn't.

Clients increasingly find help through AI-assisted search — not directories. The mental health content they find first is written by influencers and brands. And the platforms promising to fill your caseload take a cut of the relationship along with the fee.

The directory referral cliff

Directory listings built practices for two decades. That traffic is measurably declining as search behavior moves to AI assistants and answer engines.

Discoverability, not marketing

The fix isn't posting more on social media. It's structured, credentialed clinical content that search engines and AI systems can find, trust, and surface.

Without the lock-in

Big platforms compress fees and gatekeep your client relationships. Thetsy is infrastructure for therapist self-determination — your content, your prices, your clients.

The format

AI made information cheap. It can't make you.

Anyone can generate a worksheet in minutes now. What can't be generated is a licensed clinician explaining a concept in their own voice — your framing, your warmth, your clinical judgment.

That's why Thetsy's flagship format is the short Loom-style video: your existing slides on screen, your face in the corner, hit record. Free videos become your discovery layer — the content search engines surface. Paid pathways and courses become your depth layer. And people who've watched you teach arrive at therapy already trusting how you work.

The front door

Creator Lab: six weeks from expertise to income

Not a course about content creation — a guided production sprint with a small cohort of peers. You leave with real assets live on the platform, not a to-do list.

Map your expertise

Inventory your deepest clinical knowledge and existing materials — slides, frameworks, handouts.

Publish your first free video

Your first Loom-style clinical explainer, live on the platform by week two.

Structure your pathways

Connect assets into organized pathways for clients, peers, and the public.

Activate client spaces

Invite existing clients into private spaces and assign your first resources.

Price your depth content

Produce and list paywalled content; share your first peer resource.

Launch & showcase

Your public content goes live. Cohort showcase, alumni community, first sales.

Founding Cohort Offer

Creator Lab + Founding Membership

$449

One payment · includes your first year on Thetsy

Six-week guided cohort sprint
Clinically-grounded AI workflow & prompt library
Full platform: publishing, client spaces, programs, referrals
Sustainable Therapist community included
Founding member pricing & recognition — permanent

Apply for the Founding Cohort

Creator Lab only

$297

The six-week sprint, standalone

Six-week guided cohort sprint
Clinically-grounded AI workflow & prompt library
Assets you keep, wherever you publish
Platform membership available separately

Apply

Founding pricing is limited and increases as cohorts fill. Application and license verification required.

After the Lab

The platform you graduate into

Creator Lab is the on-ramp. This is the practice infrastructure you exit into — already populated with your work.

Publish & sell

Videos, workbooks, courses, and bundles — free for discovery, paid for depth. Sell to peers and the public at prices you set. You keep 90%.

Private client spaces

Invite your clients into private, clinically-appropriate spaces. Assign resources between sessions — care that continues past the hour.

Programs & cohorts

Run workshops, psychoeducation groups, group supervision, and multi-week programs on Thetsy — sessions, materials, and enrollment in one place.

Referral network

A vetted network of licensed colleagues. Refer with confidence across specialties — and across state lines as compacts expand.

Not a solo practice anymore

Built to be less lonely

Therapy is isolating work. Thetsy is built with community at the center — for you, and for the audiences you build.

INCLUDED WITH MEMBERSHIP

Sustainable Therapist

A professional social community — not consultation, not supervision, no CE hours. Weekly virtual gatherings, interest groups, book clubs, and retreats designed for therapists to actually know each other as people. Run by our team, built into every membership.

LAUNCHING

Therapist Communities

Turn one-time buyers into members. Host your own gated community — discussion feed, tiered access, live calls, and a searchable resource hub — with recurring membership income on top of your resource sales.

AVAILABLE NOW

Continuing education, inside the marketplace. Therapists can offer CE-eligible courses from day one — with attendance tracking, assessments, feedback, and certificates of completion built in. Course creators attest that their content meets their accrediting body's requirements; Thetsy provides the infrastructure, not the certification.

Why we exist

A public benefit corporation, built by a therapist

Thetsy is structured so the mission can't be quietly optimized away. We're a Public Benefit Corporation with therapist self-determination written into our charter.

When you sell on Thetsy, you keep 90%. And our 10% access-fund commitment comes out of Thetsy's share — never your payout — funding mental health access for underserved communities.

"Therapists should own the conversation about mental health — not influencers, not brands, not algorithms. And they should own the income from it, too."

Carrie Beck — CEO & Founding Therapist. Licensed therapist in practice, building Thetsy from inside the profession.

90%

of every sale goes to the therapist

10%

access fund — from Thetsy's share, not yours

PBC

mission protected in our legal charter

Latest articles

View all

My Therapy Practice

Therapist Residual Income Scenarios: Imagining What's Possible with Thetsy

For most therapists, income looks like this: see a client, get paid. Cancel a session, lose that income. Take a vacation, watch the revenue stop. It’s a model that’s been the norm for decades — but it’s also one that limits growth, flexibility, and sustainability. Residual income changes that. Instead of being paid only when you’re in the chair, you create offerings that keep generating income while you’re doing other things — even while you sleep. Here’s what that can look like on Thetsy.

Carrie Beck

3 min read

My Therapy Practice

Therapist Niche Branding: You Are the Niche

If you’ve ever hesitated to launch an idea because "someone else is already doing it," you’re not alone. Therapists are often taught to define their niche by topic — trauma, couples, grief, addiction — and then measure themselves against whoever seems to be doing it "best" online.

Carrie Beck

3 min read

My Therapy Practice

Breaking the Cycle: How Thetsy Offers an Alternative to the Cash-Cow Culture in Therapy

If you’ve been in the mental health field long enough, you’ve probably seen it: - Interns working for free. - New clinicians carrying heavy caseloads for low pay. - The promise of “more freedom later” if you can just work your way up. In some places, the path is clear: put in your time, climb the ladder, open your own practice, and eventually, bring on others to carry the workload — often under the same tight margins you once worked within. It’s a cycle. And while it’s not inherently malicious, it can become a cash-cowing culture — where those at the top stay afloat by relying on the labor of those still climbing.

Carrie Beck

3 min read

Join the founding cohort

A limited group of licensed therapists will build the first body of work on Thetsy — with founding pricing, permanent recognition, and a real voice in what we build next.

Apply as a Founding Therapist

Application required · Limited founding spots