● Founding membership — Open now

Your expertise is worth more than a caseload.

Thetsy is the platform for therapist self-determination. Publish your expertise in your own voice, sell it at a payout of up to 90%, care for clients between sessions, run programs, and get found in AI-era search. Founding members join now, get the full platform today, and help shape what we build next.

Apply as a Founding Member See the platform

Application required · Licensed mental health professionals · 100 founding spots left

Looking for support? Find a therapist or browse free resources and topics.

Why now

Finding a therapist has changed. Being found hasn't.

Clients increasingly find help through AI-assisted search — not directories. The mental health content they find first is written by influencers and brands. And the platforms promising to fill your caseload take a cut of the relationship along with the fee.

The directory referral cliff

Directory listings built practices for two decades. That traffic is measurably declining as search behavior moves to AI assistants and answer engines.

Discoverability, not marketing

The fix isn't posting more on social media. It's structured, credentialed clinical content that search engines and AI systems can find, trust, and surface.

Without the lock-in

Big platforms compress fees and gatekeep your client relationships. Thetsy is infrastructure for therapist self-determination — your content, your prices, your clients.

The platform

Everything a self-determined practice needs

Publish, sell, care for clients between sessions, run programs, refer with confidence, and get found — on infrastructure you own a stake in shaping. All of it is included with founding membership today.

Publish & sell

Videos, workbooks, courses, and bundles — free for discovery, paid for depth. Sell to peers and the public at prices you set. You keep up to 90%.

Learn more →

Private client spaces

Invite your clients into private, clinically-appropriate spaces. Assign resources between sessions — care that continues past the hour.

Learn more →

Programs & cohorts

Run workshops, psychoeducation groups, group supervision, and multi-week programs on Thetsy — sessions, materials, and enrollment in one place.

Learn more →

Referral network

A vetted network of licensed colleagues. Refer with confidence across specialties — and across state lines as compacts expand.

INCLUDED WITH THE PLATFORM

Your work, findable in the age of AI search

Every resource page is built to be found — free-video transcripts, chapter titles, and structured data that search engines and AI assistants read and cite. And because your content is yours, Thetsy blocks AI training crawlers from your pages: AI search can cite you, but AI companies don't train on your work.

Not a solo practice anymore

Built to be less lonely

Therapy is isolating work. Thetsy is built with community at the center — for you, and for the audiences you build.

INCLUDED WITH MEMBERSHIP

Sustainable Therapist

A professional social community — not consultation, not supervision, no CE hours. Weekly virtual gatherings, interest groups, book clubs, and retreats designed for therapists to actually know each other as people. Run by our team, built into every membership.

LIVE

Therapist Communities

Turn one-time buyers into members. Host your own gated community — discussion feed, tiered access, live calls, and a searchable resource hub — with recurring membership income on top of your resource sales.

Explore communities → How hosting works →

AVAILABLE NOW

Continuing education, inside the marketplace. Therapists can offer CE-eligible courses from day one — with attendance tracking, assessments, feedback, and certificates of completion built in. Course creators attest that their content meets their accrediting body's requirements; Thetsy provides the infrastructure, not the certification.

The format

AI made information cheap. It can't make you.

Anyone can generate a worksheet in minutes now. What can't be generated is a licensed clinician explaining a concept in their own voice — your framing, your warmth, your clinical judgment.

That's why Thetsy's flagship format is the short clinical explainer video: your existing slides on screen, your face in the corner, hit record — right in your browser, on Thetsy. Captions, chapters, transcripts, trimming, and AI polish are handled for you. Free videos become your discovery layer — the content search engines surface. Paid pathways and courses become your depth layer. And people who've watched you teach arrive at therapy already trusting how you work.

Founding membership

Join early. Get immediate value. Help build the platform.

Founding members get the full platform now — and a founding rate that won't go up for as long as you're a member, permanent recognition, and a real voice in the roadmap.

Limited Offer!

Founding Membership

Everything in Studio, now and as it grows, at a founding rate that won't go up while you're a member.

Full platform: publishing, client spaces, programs, referrals
Native video with captions, chapters, and transcripts
Sustainable Therapist community included
Founding Therapist recognition — permanent

$349/year

Studio ~~$468/year~~ · Save 25%

100 founding spots left

Apply as a Founding Member

Free

Get found and start selling. No card needed.

Your profile and directory listing
Found in AI search and on topic pages
Publish and sell resources: keep 80% of each sale
Messages from clients and Buy me a coffee
Read the client referral board
Join programs and communities

Apply

Practice

$19/mo

billed $228 a year · saves 24%

Everything in Free, plus the tools for working with clients.

Keep 90% of every sale
Client spaces for each client or group
Courses and bundles
Private sharing, at prices you set
5 hours of video recorded and hosted on Thetsy
Post and reply on the referral board

Apply

Studio

$39/mo

billed $468 a year · saves 20%

Everything in Practice, plus hosting.

Programs, groups and clinical supervision
Program templates for your next round
Host a paid community
CE designation on your courses
25 hours of video recorded and hosted on Thetsy

Apply

Free

Get found and start selling. No card needed.

Your profile and directory listing
Found in AI search and on topic pages
Publish and sell resources: keep 80% of each sale
Messages from clients and Buy me a coffee
Read the client referral board
Join programs and communities

Apply

Practice

$25/mo

month to month

Everything in Free, plus the tools for working with clients.

Keep 90% of every sale
Client spaces for each client or group
Courses and bundles
Private sharing, at prices you set
5 hours of video recorded and hosted on Thetsy
Post and reply on the referral board

Apply

Studio

$49/mo

month to month

Everything in Practice, plus hosting.

Programs, groups and clinical supervision
Program templates for your next round
Host a paid community
CE designation on your courses
25 hours of video recorded and hosted on Thetsy

Apply

Application and license verification required.

Compare every plan's features

COMING SOON

Creator Lab: a guided sprint from expertise to income. A small cohort of peers, one concrete output each week, and real assets live on Thetsy by the end. Founding members hear first when cohorts open. About Creator Lab →

Why we exist

A public benefit corporation, built by a therapist

Thetsy is structured so the mission can't be quietly optimized away. We're a Public Benefit Corporation with therapist self-determination written into our charter.

When you sell on Thetsy, you keep up to 90%. And our 10% access-fund commitment comes out of Thetsy's share — never your payout — funding mental health access for underserved communities.

"Therapists should own the conversation about mental health — not influencers, not brands, not algorithms. And they should own the income from it, too."

Carrie Beck — CEO & Founding Therapist. Licensed therapist in practice, building Thetsy from inside the profession.

90%

of every sale goes to the therapist on a paid plan

10%

access fund — from Thetsy's share, not yours

PBC

mission protected in our legal charter

Latest articles

View all

My Therapy Practice

Therapist Residual Income Scenarios: Imagining What's Possible with Thetsy

For most therapists, income looks like this: see a client, get paid. Cancel a session, lose that income. Take a vacation, watch the revenue stop. It’s a model that’s been the norm for decades — but it’s also one that limits growth, flexibility, and sustainability. Residual income changes that. Instead of being paid only when you’re in the chair, you create offerings that keep generating income while you’re doing other things — even while you sleep. Here’s what that can look like on Thetsy.

Carrie Beck

3 min read

My Therapy Practice

Therapist Niche Branding: You Are the Niche

If you’ve ever hesitated to launch an idea because "someone else is already doing it," you’re not alone. Therapists are often taught to define their niche by topic — trauma, couples, grief, addiction — and then measure themselves against whoever seems to be doing it "best" online.

Carrie Beck

3 min read

My Therapy Practice

Breaking the Cycle: How Thetsy Offers an Alternative to the Cash-Cow Culture in Therapy

If you’ve been in the mental health field long enough, you’ve probably seen it: - Interns working for free. - New clinicians carrying heavy caseloads for low pay. - The promise of “more freedom later” if you can just work your way up. In some places, the path is clear: put in your time, climb the ladder, open your own practice, and eventually, bring on others to carry the workload — often under the same tight margins you once worked within. It’s a cycle. And while it’s not inherently malicious, it can become a cash-cowing culture — where those at the top stay afloat by relying on the labor of those still climbing.

Carrie Beck

3 min read

Become a founding member

Licensed therapists who join now build the first body of work on Thetsy — with founding pricing, permanent recognition, and a real voice in what we build next.

Apply as a Founding Member

Application required · License verification · Limited founding spots