Six weeks from expertise to income.
Creator Lab is a guided production sprint for licensed therapists — a small cohort of peers, one concrete output each week, and real assets live on Thetsy by the end. Not a course about content creation: you leave with published work, not a to-do list.
Application required · Licensed mental health professionals · Limited founding spots
The sprint
What the six weeks look like
Each week pairs a live cohort session with one concrete output. The structure is fixed — the work, the voice, and everything you publish are yours.
Week 1: Map your expertise
Inventory your deepest clinical knowledge and existing materials — slides, frameworks, handouts.
Week 2: Publish your first free video
Your first Loom-style clinical explainer, live on the platform by week two.
Week 3: Structure your pathways
Connect assets into organized pathways for clients, peers, and the public.
Week 4: Activate client spaces
Invite existing clients into private spaces and assign your first resources.
Week 5: Price your depth content
Produce and list paywalled content; share your first peer resource.
Week 6: Launch & showcase
Your public content goes live. Cohort showcase, alumni community, first sales.
Expect a weekly cohort session plus focused production time between sessions.
The exit
You leave with assets, not intentions
By the cohort showcase, your work is live on the platform — a real body of work, already doing its job.
Published free videos
Your discovery layer — short Loom-style clinical explainers that search engines and AI systems can surface.
Structured pathways
Your assets connected into organized pathways for clients, peers, and the public.
Activated client spaces
Existing clients invited into private spaces, with your first resources assigned between sessions.
Priced depth content
Paywalled resources listed at prices you set — you keep 90% of every sale.
Your first sales
Depth content and peer resources listed and selling, with the cohort cheering the first ones on.
An alumni community
A cohort of peers who built alongside you — and stay with you after the showcase.
The workflow
A clinically-grounded AI workflow
Creator Lab includes an AI workflow and prompt library built for clinical work — so drafting, structuring, and formatting stop being the bottleneck.
AI handles the scaffolding; you bring the part that can't be generated — your framing, your warmth, your clinical judgment. That's the whole point of the flagship format: your existing slides on screen, your face in the corner, hit record. The result is content only you could have made, produced in hours instead of weekends.
Who it's for
Built for licensed clinicians
Creator Lab is for working therapists who want their expertise reaching further than their caseload — no audience, tech skills, or content experience required.
- You're a licensed mental health professional (application and license verification required).
- You have clinical depth to share — frameworks, psychoeducation, materials you already use with clients.
- You can commit to a weekly cohort session plus focused production time between sessions.
- You want to own your content, your prices, and your client relationships.
Join the founding cohort
Founding pricing is limited and increases as cohorts fill.
Creator Lab + Founding Membership
One payment · includes your first year on Thetsy
- Six-week guided cohort sprint
- Clinically-grounded AI workflow & prompt library
- Full platform: publishing, client spaces, programs, referrals
- Sustainable Therapist community included
- Founding member pricing & recognition — permanent
Creator Lab only
The six-week sprint, standalone
- Six-week guided cohort sprint
- Clinically-grounded AI workflow & prompt library
- Assets you keep, wherever you publish
- Platform membership available separately
Application and license verification required.
Bring your expertise. Leave with a body of work.
A limited group of licensed therapists will build the first body of work on Thetsy — with founding pricing, permanent recognition, and a real voice in what we build next.
Apply for the Founding CohortApplication required · Limited founding spots